Matt is joined by Adweek’s Bill Bradley to discuss the expensive and competitive battle of Super Bowl advertising. Bill breaks down how many ad slots are available each year, how much they cost, which parts of the game are the most lucrative, why A-lister fees for commercial cameos are going down, what’s up with those Jesus ads you see every year, the ad auction if the game goes into overtime, and more (00:00). Matt finishes the show with a Super Bowl ratings prediction (26:41).

Host: Matt Belloni
Guest: Bill Bradley

Producers: Craig Horlbeck, Jessie Lopez, and Jon Jones
Theme Song: Devon Renaldo

ZOOTOPIA 2. FOR YOUR CONSIDERATION FOR BEST ANIMATED FEATURE.

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