A photographer friend once gave me three words of advice that I've never been able to use: just be yourself.

Not because the advice is wrong. But because it assumes a stable, available self waiting underneath—one you can just step into when needed. For a lot of us in the creative industry, that self got covered over so gradually we didn't notice it happening.

In this episode, I'm getting into something I haven't talked about directly before: the mask. Not just the professional version—the competent, composed, commercially-legible persona we build to survive client work—but the original one. The one that got built long before the first invoice.

Carl Jung called it persona inflation: the moment the mask stops being a tool and starts being an identity. When the professional version of you becomes the only version that gets any airtime. I talk about what that looks like in practice—through the story of a photographer I know who froze when someone handed her a disposable camera at a block party, and through my own experience of a gear-shift I didn't choose at an IKEA on a rainy Tuesday night.

My daughter noticed something on the drive home. She said: "You still make jokes, but you aren't you."

I'm still sitting with that.

This episode doesn't resolve cleanly. There's no five-step framework for finding your authentic self. What there is: a half-second of space between the mask going on and the automatic accommodation beginning. That pause is what this episode is about.

In This Episode:

— The etymology of persona: why the Romans built masks to amplify, not to hide

— Quintus Roscius Gallus, the most celebrated actor in ancient Rome, and what happened to him when the performances stopped

— Why "just be yourself" is the most useless advice in creative work—and what makes it so hard to push back on

— How I learned to read a room, starting in Freeport, Illinois, and why I still can't turn it off

— Carl Jung's concept of persona inflation—and how it shows up in photographers, designers, and anyone who's built a professional identity on top of a creative one

— The IKEA moment: what a gear-shift feels like when you're not the one choosing it

— The difference between the professional creative mask and the social one—and why they're the same animal

— What Mara's disposable camera can tell us about the cost of twelve years inside a professional cage

Referenced in This Episode:

How to Win Friends and Influence People — Dale Carnegie

Carl Jung — Two Essays on Analytical Psychology (on the concept of the Persona)

Quintus Roscius Gallus — referenced in Cicero's letters and Julius Caesar's recorded commentary

Connect:

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Website: http://terriblephotographer.com

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Podcast written, produced, and hosted by Patrick Fore Music licensed through Epidemic Sound & Blue Dot SessionsEpisode photography from Adobe Stock & Unsplash Recorded from my garage in San Diego, California