To kick off season 2, Richard talks to a woman who has been at the forefront of British retail for over 30 years, Nayna McIntosh. After making her way through brands like Marks & Spencer and Next, she was notably formative in launching the George at Asda brand, which introduced affordable fashion to supermarkets. But in 2013, she took a leap of faith - or hope - and created her own company. Hope has a mission to provide stylish, comfortable clothing for women who are over 50 of different shapes and sizes and who don’t fit the industry’s target group for what is considered ‘fashionable’.

The Success and Ideas Podcast is an Earshot Strategies production.