As a Fractional CMO, Meghan helps clients make their marketing roadmaps on a part-time basis. She connects the dots between their CRMs, qualified leads, social media, and email marketing. From click to close, Meghan is there.

She started out as an entrepreneur in her 20s. She bought a franchise, sold it all across Canada, and learned about business along the way. She’s also had retail stores, has put on conferences, and has worked with consumer-packaged goods. As busy as she was, she eventually found her niche with real estate.

One of the biggest challenges Meghan has faced is asking for the budget. Even with the Golden Triangle of project management in mind, the quality might not be there and articulating that to clients can be tough. Meghan says that learning from the gaps and improving for the future is key.

I bring Meghan up to speed with my story from Episode 2, “Why Marketing Can Fail You.” Long story short, big marketing budget but no customer service. As Meghan puts it, you can lose people in 3 or 4 days, and in that time, you’ve lost their trust.

Meghan left us with two great golden nuggets. One, building community is the new flex. And two, niche down to talk to exactly who you want to talk to. Mine for this episode? Let pregnant raccoons lie.  

That personal touch, within a few days, makes all the difference. Otherwise, you’re just wasting your marketing budget.

Get connected with Meghan here:

Website: https://meghansimington.com

LinkedIn: https://www.linkedin.com/in/meghan-simington/

Listen to The Stern Truth Episode 2, “Why Marketing Can Fail You”: https://www.buzzsprout.com/2453923/episodes/16770813

Subscribe to The Stern Truth Business Unfiltered so you never miss an episode and receive a FREE GIFT: http://www.thesterntruth.com/

Join my Business Inner Circle Community for free here: https://www.facebook.com/groups/thebusinessinnercirclegroup

Book your complimentary business blindspot assessment with me here: https://attractwell.com/MarshallStern/landing/breakthrough-session

I encourage you to reach out with feedback, topic suggestions, and share your own entrepreneurial challenges.

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