Elizabeth Uviebinené was a five-time author with a Financial Times column and a sold-out personal brand — then she left it behind to build a consumer app with no technical background, pre-AI-wave, in a category she'd never touched.

In this episode, she breaks down the "toilet test" for consumer products, why she bet on taste over a technical co-founder, the real reason well-funded AI therapy apps have quietly shut down, and what she wishes someone had told her about the emotional toll of building solo.

A candid, practical conversation for anyone building a product people have to actually want to use.