Most business books teach you how to win.

Eric Ries' Incorruptible asks a different question: What happens after you do?

In this episode, we review the #1 New York Times Bestseller and explore why founders lose control of their companies, why missions drift over time, and how companies like Costco and Cloudflare use structural safeguards to stay true to their values.

Whether you're raising capital, building a team, or designing a company meant to last, this conversation offers practical insights into creating organizations that can grow without losing their soul.