In this solo episode I explain a role that I call the marketing engineer. I believe this person becomes one of the most valuable hires in tech in the next 18 to 24 months. I define the job, I show the four eras of marketing that lead to it, and I give the tool stack that makes it work. I use a commercial HVAC software company as a worked example, and I list six systems that a marketing engineer builds. I close with four ways to earn money from this skill and a 30-day plan to learn it.

Timestamps:

00:00 – Intro

01:46 – The Evolution of Marketing

04:29 – What is a marketing engineer

07:19 – Build the Growth OS

10:18 – Marketing Engineer Tool stack

13:23 – Live Data Workflow

14:32 – Agent Job Description

16:56 – Example: vertical SaaS for HVAC contractors

18:27 – System 1: Customer Truth

20:20 – System 2 - 4: Founder content, Outbound signal and Creative Testing

23:31 – System 5: AI search visibility and the growth cockpit

24:19 – System 6: Eval Loop

25:06 – Ways to Monetize

29:41 – The 30-day plan

32:24 – Closing Thoughts

Key Points

• I expect the marketing engineer to command salaries from 250K to more than 1 million dollars.
• I build the growth repo first, because it holds the marketing memory of the whole company.
• I write a job spec for each agent, in the same way that I write a job description for a person.
• I measure qualified replies and pipeline, because business results show the true signal.
• I treat taste and judgment as the moat, because agents become a commodity.
• I recommend one working system over five half-built ones.

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