Pete sits down with Chris Fawcett, former full time professional gambler turned model builder and co founder of Sharp Betting.

Chris reflects on a 20 year career in betting that began in the late 1990s, from early horse racing speed ratings to automated exchange models, and later high volume football accumulators. He explains how exchanges changed the game, why markets became more efficient, and why staking and risk tolerance evolved as he got older.

The conversation then shifts to Sharp Betting, how the models work, why accumulators make sense in today’s soft bookmaker environment, and the challenge of educating bettors to trust process over short term results.

Finally, Chris gives a detailed and data driven take on the state of the UK betting market, affordability checks, exchange decline, black market growth, rising taxation, and what he believes needs to change.

Topics

• Starting as a full time pro in the late 1990s
• How Betfair transformed his betting career
• From manual betting to fully automated models
• Why market efficiency forced constant adaptation
• Moving from high variance gambling to lower risk trading
• The evolution of staking as experience grew
• Why price matters more than opinion
• The logic behind using accumulators in soft markets
• Lessons from making six figures before account closures
• How Sharp Betting models football and racing
• Educating users to trust process over short term runs
• NFL and NBA modelling and the rise of prediction markets
• Exchange liquidity decline and what it means for bettors
• Affordability checks, black market growth, and unintended consequences
• Practical advice for serious UK bettors in 2026

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Resources & Mentions

• Sharp betting: https://sharpbetting.co.uk/
• Chris on Twitter: https://x.com/chrisgambler247
• Smart Betting Club: https://smartbettingclub.com/

Key Quotes

• Why Business Feels Riskier Than Gambling “Doing business actually feels riskier than gambling ever did. Every decision is costly.”
• The Betfair Turning Point “Betfair was a complete game changer. Once you could automate bets, everything changed.”
• Models Must Adapt “Early on I trusted the model completely. Later I learned you have to adjust to the market.”
• Why Accumulators Make Sense “If you want to survive with soft bookmakers today, you have to bet where they expect to make money, and that often means accumulators.”
• Where Did The Money Go “We have a situation now where the regulated betting market is shrinking and that money has gone somewhere.”
• Culture Change First “The only way we go back to a healthier market is a culture shift. It cannot be the operator’s job to decide what someone can or cannot afford to gamble.”
• Punishing The Majority “It feels like we are punishing the whole population to protect a minority, without measuring whether harm is actually being reduced.”
• Adapt, Do Not Exit “I would not tell people to leave the UK. There are still opportunities, but you have to adapt.”