Episode Description
Your customers are already searching for you—but when they land on your website, can they actually figure out what to do next?
Tom Malesic of EZMarketing joins Chris and Alan to break down the simple marketing mistakes that cost small businesses leads and sales. From hiding your phone number to cluttering your website with too many calls to action, Tom explains why getting the basics right can make a bigger difference than chasing the latest marketing trend.
We talk about the right order of operations for digital marketing: start with a website that converts, build organic traffic through SEO, add Google Ads when you’re ready to scale, and then expand into social media, email, and other outbound strategies. As Tom puts it, “they’re looking for you”—the goal is to make sure they can find you and quickly take the next step.
We also dive into practical ways small businesses can use AI without getting caught up in the hype. Tom explains the difference between using AI for content creation and using it for workflows and automation. We explore how businesses can bring together data from QuickBooks, CRM systems, and Google Analytics to create dashboards that provide faster, smarter insights—while keeping sensitive business and customer information secure.
💡 GOLD NUGGETS
• Make your phone number and contact information impossible to miss
• Give visitors one clear, primary call to action
• Write website copy around the customer’s problem—not how great your company is
• Build your marketing foundation before spending money on shiny new tactics
• Use SEO to capture customers who are already searching for your services
• Use AI for content, automation, data analysis, and faster decision-making
• Protect sensitive information when connecting AI to business data
• Improve speed-to-lead with instant booking and automated follow-up
• Set realistic marketing budgets and reinvest as your business grows
• Sometimes the best business lessons come from DIY and contractor nightmares
🔗 Connect with Tom Olesik & Easy Marketing
Website: https://ezmarketing.com
YouTube: Search EZ Marketing
LinkedIn | https://www.linkedin.com/in/tommalesic/
Book: They're Looking for you
🎥 Watch the full episode on YouTube:
https://www.youtube.com/@TheSmallBusinessSafari
🌍 Follow The Small Business Safari
Instagram | @smallbusinesssafaripodcast
LinkedIn | https://www.linkedin.com/in/chrislalomia/Website | https://chrislalomia.com
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