Episode Description
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Free payment processing scorecard & consult: https://flobizsolutions.com/
Most tradies can tell you their hourly rate and their material margins off the top of their head. Ask what it actually costs them to take a card payment, and you get a shrug. That shrug is where the money leaks. Matt Jones sits down with Jimmy Moore from FLO Business Solutions to pull apart the machinery behind every transaction: where your fees really go, why the "3.4%" on your statement is often the least of your worries, and how proprietary software quietly inflates what you pay year after year.
Jimmy has worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume, so he knows exactly where trade business owners bleed cash. You'll learn how to work out your true effective rate in under two minutes, the three compliant ways to pass fees on to customers without copping a fine, and why chargebacks and "friendly fraud" might be costing you 2 to 4% of revenue a year. If you take card payments, and you do, this one pays for itself.
🎥 Watch the full episode: https://youtu.be/m3SqkAHOzuk
KEY CHAPTERS 00:00 - Introduction
02:04 - Meet Jimmy Moore
02:29 - The Payment Topic Nobody Covers
05:26 - Still Keying Cards By Hand
08:10 - Pay Links Speed Up Cash Flow
09:08 - Surcharge, Discount or Dual Price
11:54 - The Compliance Crackdown
14:21 - Three Hands In The Cookie Jar
16:05 - The Million Dollar Fee Bill
16:56 - Know Your Effective Rate
23:53 - Staying PCI Compliant
26:55 - Card Not Present Risk
33:47 - Breaking Free From Software Lock-In
37:13 - Start With Your Statements
40:54 - The Rewards Card Maths
43:46 - Chargebacks And Friendly Fraud
49:42 - Jimmy's Free Scorecard
51:24 - Closing Remarks and Resources
About the Guest: Jimmy Moore Jimmy Moore is the driving force behind FLO Business Solutions in Columbia, South Carolina, where he helps field-service businesses get paid compliantly, at a fair cost, without the fee creep. Across his career he's worked with more than 20,000 businesses and helps oversee over a billion dollars in annual processing volume. He knows the payments world from the inside, which is exactly why he's good at spotting where trade business owners overpay.
Website: https://flobizsolutions.com/
LinkedIn: https://www.linkedin.com/in/moorejimmy/
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