How many consumers read reviews?

What matters most to consumers when they read reviews?

How many positive reviews does a consumer have to read before they will give a business a try?

After reading enough positive reviews to be interested in a business, what do consumers most often do next?

Get the answers to these questions and more!  We take a deep dive into the recently released Impact of Local Business Reviews on Consumer Behavior report by Moz, which features a survey they had conducted with 1,300 people in September 2022.