Episode Description
It is imperative that you define your target audience when doing any type of marketing, especially digital marketing. When creating content, ads, graphics, or whatever…you want to be sure it speaks to the people you are targeting. Over the years I’ve had countless conversations with business owners about their marketing strategies, and most don’t mention the target audience. They focus on tactics, platforms, and different types content. All of that is necessary too, but who is using those platforms and what type of content resonates with them is key to best performance. The reality is, most entrepreneurs aren’t sure how to define a target audience. I’m about to show you how.