This podcast features Rob Cairns interviewing Joel Jenkins about his new WordPress tools.. Jenkins explains that he entered a competitive market to provide a privacy-focused alternative that stores data locally rather than relying on external platforms like Google Analytics. A key highlight of the software is the integration of AI agents, which allow users to interact with their site data using natural language queries. The discussion covers the importance of tracking competitors, the shift toward answer engine optimization, and upcoming features like agent-managed split testing. Ultimately, the sources emphasize providing small businesses with simplified, actionable insights without the complexity of enterprise-level tracking suites.