In this episode of The SDM Show, Rob Cairns sits down with copywriter and digital strategist Todd Jones to discuss his brand-new Web Copy System. Moving past the old "website copy framework," Todd explains why relying strictly on randomized AI prompts is a massive mistake. Instead, he breaks down how to build an AI-agnostic system tailored to your unique brand voice, allowing you to maximize any LLM (Gemini, Claude, or ChatGPT) for high-converting website copy.