In this episode, Rob Cairns and RJ Taylor dive deep into the evolving landscape of Artificial Intelligence (AI) within digital marketing. They discuss how AI has shifted from a novelty to a mainstream tool, with RJ sharing a survey finding that 85% of consumers are now using AI for personal or professional tasks. The conversation explores the balance between automation and human creativity, the rising importance of brand differentiation, and practical ways to integrate AI into existing workflows like email and SMS marketing.