The SDM Show hosted by Rob Cairns, featuring guest Dave Burnett, a fellow Torontonian and expert in Artificial Intelligence (AI) and Search Engine Optimization (SEO). The conversation primarily focuses on the evolving relationship between AI and SEO, with Burnett sharing his background in both fields, from owning a promotional products company during the Great Recession to becoming an OpenAI beta tester. Cairns and Burnett discuss common anxieties about AI, emphasizing that it is simply reshaping work processes and requires users to master prompt engineering to avoid receiving "average" content. The experts also explore the enduring relevance of SEO, particularly for local search, and discuss strategies for businesses to build online authority and integrate AI effectively into their marketing and business models, concluding that success requires consistent effort and time rather than quick fixes.