This episode of The SDM Show Podcast, hosted by Rob Cairns, which features a conversation with guest Al Schuster, the founder and owner of Polaris Brand Promotions. The discussion centers on the role of brand ambassador agencies in providing experiential marketing services, such as in-store product demonstrations, trade show staffing, and event activations, for various consumer goods, particularly alcoholic beverages and packaged snacks. Cairns and Schuster explore how these promotions drive brand awareness and sales, emphasizing the importance of planning for peak retail seasons like October, November, and December (OMD), while also touching on the complexities of regulation and effective strategies for client engagement.