Today, we are reviewing Dr. Alex Brylske's approach, published by the Business of Diving Institute, to going beyond satisfied customers (scuba divers) and creating enthusiastic divers.

The current dive industry is too obsessed with selling "courses, "c-cards," and "gear." Let's dive into providing a satisfying experience instead.

More info: The Critical Difference Between Satisfied and Enthusiastic Scuba Divers

https://www.businessofdiving.com/difference-between-satisfied-enthusiastic-scuba-divers