As Reform UK continue to top the polls, this week we’re looking at why so many voters are turning away from the two main parties and looking in Nigel Farage’s direction, and what they need to do to convert the curious into an election-winning majority.

So PoliticsHome has teamed up once again with the polling and strategy gurus at Thinks Insight, who have conducted focus groups with a host of Labour and Conservative voters thinking of backing Reform next time round, asking why they are ditching their previous party.

So to help host Alain Tolhurst assess the results of this work and look at how and why the political landscape of the UK is changing, he is joined by Allie Jennings, director at Thinks, along with leading academic Paula Surridge, Professor of Political Sociology at Bristol University, and PolHome editor Adam Payne.

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Presented by Alain Tolhurst, produced by Nick Hilton and edited by Ewan Cameron for Podot