Victor Bengtsson’s journey with Sidemen began with a single, unexpected interview, where instead of touting credentials, he cracked a joke that showed he understood their world. In this episode, Victor takes us through how he went from that first conversation to building Side+ in just 75 days, a challenge that became the blueprint for a new approach to content creation and distribution.

From the rush of their first subscriber to the groundbreaking decision to recruit a team of young, self-taught editors from Discord and Fortnite communities, Victor discusses the unconventional methods that fuelled their success. He reveals how the Sidemen’s speed and willingness to challenge the norms of traditional TV gave them an edge, creating content faster, cheaper, and with complete creative control.

This episode is a deep dive into the mindset, decisions, and strategies that allowed the Sidemen to compete with, and ultimately disrupt, the media giants. It’s a story about seizing control, challenging the status quo, and proving that speed and creativity can change the game.

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