#69 Market First, Product Second: How Eldad Rothman Built a $1B Eyewear Brand from the Ground Up (GlassesUSA)
Episode Description
What happens when three founders with zero optics background decide to sell glasses online? They build a billion-dollar brand.
In this episode, Eldad Rothman, co-founder of GlassesUSA and Optimax, breaks down how he turned one of retail’s most store-led categories into a digitally native eyewear powerhouse.
He explains:
– Why he treats GlassesUSA as a technology company that happens to sell glasses
– How vertical integration became his single biggest edge
– Why his AI-powered product discovery tool lifts conversion, average order value and retention all at once
Together with Yael and Nicolas, we also dig into the awareness barrier that still defines online eyewear, the generational shift driving buyers online, and why opening physical stores was never about top-line growth. 👓
If you sell complex, customized products online, this one is for you.
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🔗 Resources & Links:
Our Guest:
Eldad Rothman, Co-Founder and COO of GlassesUSA & Optimax
Our Hosts: