Episode Description
What happens when a 96% brand-awareness Baumarkt (DIY store) decides it no longer wants to just sell you a hammer?
Felix Weber, Head of Innovation at OBI Group Holding and MD of OBI Squared Venture Capital, joins Nino and Yael to unpack OBI's shift from selling products to solving projects.
He explains:
– Why complex jobs like renovations carry enormous customer lifetime value
– How "do-it-for-me" becomes a firewall against pure product sellers
– Why OBI bought 42Watt to own energetic renovation end to end
We dig into OBI’s build vs buy mental model, why a retailer should not become a tech company, and where agentic AI actually creates value in home and garden.
Coming from venture capital, Felix has a sharp take on external innovation and time to market.
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🔗 Resources & Links:
Our Guest:
Head of Innovation at OBI Group Holding
And Managing Director at OBI SQUARED Venture Capital
Our Hosts: