Episode Description
What does it take to build a sportswear brand from scratch when you don’t have billions in the bank, but a clear vision and product obsession?
In this episode, Christoph Dassler, founder of DSSLR, breaks down how he’s building a modern sportswear brand for the racket sports generation.
From product innovation and sustainable performance apparel to digital storytelling and omnichannel growth, this conversation is a masterclass in founder-led brand building.
We also explore why AI will redefine retail discovery and why you need to shape your brand story today to be found tomorrow.
This episode covers:
– Building a modern performance brand from scratch
– Designing for tennis, padel, and pickleball athletes
– Community building in sportswear without big budgets
– Preparing your brand for GenAI search and agentic commerce
🎯 A must-listen for anyone building brands, not just logos.
Hit play now!
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