Sustainability is no longer enough. The future is regeneration. 🌱

In this German of The Retail Reality Show, retail futurist Theresa Schleicher from the Zukunftsinstitut joins Nino Bergfeld and Nicolas Kröger to explore why retail must shift from “doing less harm” to actively “creating more good.”

For decades, sustainability has been framed as sacrifice: less consumption, less pleasure, less fun. Meanwhile, consumers still click “buy now” on Temu and Shein, caught in what Theresa calls the YOLO effect: cheap, fun products win, even when values say otherwise.

Regeneration changes the story. From agriculture to fashion, it’s about building systems that restore, renew, and inspire. And unless sustainability feels desirable, it will never reach the mainstream.

In this episode, we also discuss:

• What the rise of AI Natives who trust technology over brands means for retailers
• What Europe can learn from China’s “Customer-to-Everything” shopping model
• Why resilience isn’t enough and what leaders should prioritize instead

🎧 Listen now and discover why regeneration may be retail’s most important shift yet.