How do retailers stay close to customers, physically, digitally, and emotionally? 

In this German episode of the Retail Reality Show, we welcome Simone Krah, President of the MMM-Club and a recognized voice in the retail industry known for driving transformation in food retail. With hands-on expertise in innovation, market strategy, and consumer engagement, Simone shares powerful insights into where grocery retail is headed next.

Recorded live at the 75th International Retail Summit at the Gottlieb Duttweiler Institute, Simone, Nino and Nicolas uncover the power of the near economy in retail, where digital influence on physical retail meets shopper wellbeing and community needs.

In this episode we’ll also discuss:

• Why e-grocery adoption in Germany remains slow
• The rise of experiential retail and cashierless stores
• Why empathy and emotional closeness drive loyalty
• How health tech, data, and AI reshape FMCG strategies

Join us and step inside the future of food retail: new formats, omnichannel personalization, and innovations that balance convenience, community, and resilience.

🎧 Listen in to learn how community, empathy, and technology are shaping tomorrow’s store formats.