What happens when the customer journey no longer starts with a search?

In this episode of The Retail Reality Show Shorts, Nino Bergfeld and Nicolas Kröger explore how large language models like ChatGPT and Perplexity are turning into full shopping interfaces, from discovery to checkout.

LLMs aren’t just suggesting products.

They’re becoming the new point of sale.

💡This episode dives into:

• Why SEO is no longer enough in a world without “Page 1”
• What content needs to rank in the age of prompts
• How retailers can stay visible when the interface is the brand

Tune in to understand how AI changes the way people discover, choose, and buy.