Episode Description
Feel like you're shouting into the void with your marketing? You're not alone—and it's not your fault.
Social media wants you reactive, emotional, and constantly second-guessing yourself. Meanwhile, big retailers operate from detailed seasonal plans made months in advance.
I’m Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.
In this episode, I'm revealing:
✓ Why sporadic marketing makes sales feel random
✓ How algorithms keep you stuck in chaos
✓ What big retailers do differently (without massive teams)
✓ The marketing structure that actually works for small businesses
Stop waking up wondering "what should I post today?" and start building a plan you can trust.
Links
Get your free Calmer and Consistent Sales Planner: resilientretailclub.com/sales
Join the Retail Sales Game Plan waitlist (reopening Feb): resilientretailclub.com/retailsales
Resilient Retail Club: https://www.resilientretailclub.com
Listen on your favourite podcast app: https://www.resilientretailclub.com/podcast
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Mentioned in this episode:
Retail Roar
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