One of the more promising areas of media is expert practitioners who are both good at their jobs and at explaining their fields. Workweek is a B2B media company built with this ethos at its core. Adam Ryan, CEO of Workweek, joined me to discuss the advantages of practitioner media and why Workweek is focused on proving to its advertisers that they're reaching their potential customers.

Chapters:

• 00:00 Beehiiv Spot

• 01:29 Welcome

• 02:03 What Is Workweek

• 03:24 From Newsletters to Communities

• 06:39 Going Wide Then Narrow

• 08:47 Creator Model and Retention

• 12:27 Practitioners Keep Their Jobs

• 18:41 Advertising Not Lead Gen

• 23:32 Community Platform

• 27:01 Email Identity Graph

• 28:53 Events As Community Engine

• 30:58 Free Events Sponsor Model

• 33:51 AI Impact On B2B Media

• 38:05 Digital Versus In Person Mix

• 40:35 Stop Chasing Subscribers

• 44:53 Substack Recs And Fake Growth

• 47:54 Data Decay And Better Signals