USA Today Co CEO Mike Reed explains why he's willing to walk away from Google search traffic within the next 12 months, how the company is building direct-to-consumer relationships through newsletters and social to offset the loss, and why he thinks the "one crawler" problem — Google refusing to let publishers separate AI Overviews from search indexing — is forcing his hand.

Chapters:

• 00:35 Intro

• 01:00 Gannet to USA Today Co.

• 02:18 Four Digital Revenue Streams

• 04:10 AI and the Broken Web Deal

• 08:51 Traffic Proof Points

• 11:50 Humans vs Agents Web

• 13:30 AI in the Newsroom Rules