The decentralization of digital media has arrived for TV. The TV advertising system is being remade in the image of the data-focused, automated ad systems that came to dominate the internet. TV was always the holdout, thanks to scarcity. 

That’s changed. Now, TV advertising has fragmented as part of a larger video advertising ecosystem, stretching from connected TV to streaming to retail media to out of home placements. 

Last week, we held a series of discussions on this emerging ecosystem as part of TRB Conversations, powered by EX.CO. In this special episode, I speak to Lauren Benedict, vp of ad sales at Roku; Katie English, global head of ad sales at Spotify; and Patrick Courtney, chief business officer at Fuse Media.

Chapters:

• 00:00 Welcome

• 01:50 Roku Hits and Habits

• 04:48 Modern TV Front Door

• 07:12 Measurement and Outcomes

• 10:47 CTV for Every Advertiser

• 12:28 Spotify AI Ad Tools

• 14:46 GenAI Creative Controls

• 16:43 Video Inventory and Scale

• 18:22 Spotify Ad Exchange Growth

• 19:02 Audio Measurement and Habits

• 21:20 Fuse TV Meets Programmatic

• 24:07 Innovators Dilemma at Fuse

• 26:26 FAST Gold Rush Reality Check

• 28:55 Beyond YouTube TV Opportunity