People Inc CEO Neil Vogel explains his beef with Google and how publishing now requires running multiple playbooks customized for each brand. Axios chief media correspondent Sara Fischer says an AI marketplace can only emerge if Google participates.

Chapters:

• 00:00 Beehiiv Spot

• 01:14 Intro

• 04:36 Welcome

• 05:26 Cannes Takeaways

• 07:34 Google Traffic Breakup

• 11:53 Premium Barbell Strategy

• 15:46 AI Deals And Regulation

• 18:47 Marketplace Needs Google

• 25:55 Agents And Trust Markets

• 27:44 Humans Still Choose

• 33:34 Journalism In New Mediums