TikTok broke social media's original contract — grow followers, followers see content — and replaced it with algorithmic sorting that rewards entertaining strangers over satisfying your loyal audience. Link in Bio's Rachel Karten joins The Rebooting Show to discuss what comes next for brands, social media managers, and the practitioners building media businesses around specific professional communities.

Chapters:

• 00:00 Beehiiv Spot

• 01:40 Conversation with Rachel

• 02:36 Starting in Social Media

• 04:42 Post Social Media Era

• 07:52 Middle Lane Disappears

• 08:42 Brands As Programmers

• 10:10 Duolingo Hook Strategy

• 13:40 Entertainment Vs Community

• 16:58 Social Role Evolves

• 20:01 Tech Marketing Reality Check

• 23:44 Clipping And Flooding

• 26:08 Why Link In Bio

• 32:23 Monetization And Community

• 33:59 Consulting Flywheel

• 36:31 Events And Scaling Up