In the wreckage of the scale era, The Wall Street Journal is one of the winners. It has 4.5 million paid subscriptions and the broader Dow Jones portfolio has 6.3 million with a foothold in B2B data assets like OPIS and Risk & Compliance. The Journal has more pep under the editorial leadership of Emma Tucker. 

Scott Havens, a veteran of leadership positions at Bloomberg Media, The Atlantic, Time, joined at the start of the year as the chief growth officer of Dow Jones and global head of consumer. Scott joined me on The Rebooting Show to discuss where those growth opportunities lie. 

"Since I left business school and got into digital in the late 90s, it was always about building something new,” Scott tole me. “ The pathway for media growth usually is launching new things. You can always optimize your current stuff, but I've seen success from putting new things into the market, exploring new areas for audiences and for sponsors."

Chapters:

• 00:00 Beehiiv Spot

• 01:21 Intro

• 04:02 Conversation with Scott

• 04:22 Growth Remit

• 06:52 Breaking Down Dow Jones

• 10:06 Niche Expansion Strategy

• 12:14 Sports as Asset Class

• 16:19 Picking New Verticals

• 20:12 Creators and Talent Labs

• 25:32 New Creator Business Models

• 27:09 Video Strategy Across Platforms

• 32:38 International Growth Strategy

• 38:56 Events As Growth Engine

• 46:21 Next Phase Subscription Growth