Complex president Moksha Fitzgibbons joins Brian Morrissey to discuss the company’s evolution from an advertising-dependent publisher into a business spanning media, commerce and live events. They examine why content and commerce usually fails, how Complex rebuilt its audience around video, and what it takes for a media brand to turn cultural relevance into product sales and 100,000 event tickets. The conversation explores a larger shift in publishing: Media’s value increasingly lies in what it can make happen beyond the pageview.

Chapters:

• 01:31 Complex Reboot

• 06:47 Staying Relevant in Youth Culture

• 12:11 Live Shopping Craze

• 20:27 Commerce Drops and Festivals

• 35:45 Life After Traffic