Much of the U.S. news landscape is doom and gloom, but The Guardian is a quiet success story. Powered by reader contributions, The Guardian now has a 150-person newsroom and draws more web traffic than The Washington Post. Guardian U.S. managing director Steve Sachs explains why its global, independent orientation is finding product-market fit in America.

Chapters:

• 00:00 Welcome

• 00:28 Beehiiv Sponsor

• 02:07 TRB Events and Salons Update

• 03:41 Intro

• 05:42 Guardian US Origins

• 07:26 Guardian Trust and Turnaround

• 11:10 Value Proposition Research

• 16:38 Audience Politics Breakdown

• 21:07 Growth Metrics and Comscore Wins

• 23:19 Traffic Sources and AI Search

• 25:37 Newsletters Podcasts and Verticals

• 27:44 Where Guardian Competes Next

• 30:51 Lead In to Revenue Model

• 32:08 Guardian US Growth Numbers

• 38:57 Market Signals Vs Subsidies

• 43:55 No Paywall Conversion Metrics

• 49:37 Breaking News As Funnel

• 56:35 Brand Identity Beyond British

• 01:00:06 Ads Mix And New Products

• 01:03:24 Video Podcast Mission Brand Ads