Esses is betting a high-end print magazine will help establish brand credibility an email list alone cannot. Founder Ojus Jain is building a model that uses that credibility and editorial distribution to power brand activations around the crowded F1 race calendar.

Chapters:

• 00:00 Beehiiv Spot

• 01:29 Welcome

• 02:43 Why Esses?

• 05:04 Affluent F1 Audience

• 06:15 F1 Goes Global

• 11:53 Why Print Matters

• 15:18 Events As Growth Engine

• 17:45 Distribution And Partnerships

• 21:54 Tentpole Activations Strategy

• 28:38 Events Versus Editorial

• 31:19 Journalism Role

• 34:26 Subscriptions As Membership

• 38:22 Who Advertises In F1

• 42:37 Media Brand Inspirations

• 44:08 KPIs Investors Watch

• 45:28 Funding And Profitability

• 47:54 Event Margins Reality

• 50:45 Next Year Priorities