Christian Muche built Dmexco into Europe's biggest digital marketing event, walked away, and then launched Possible in Miami Beach — after Martin Sorrell told him the world didn't need another marketing event. We talk about what it took to launch a new tentpole event during a pandemic, why he chose Miami , how the hosted buyer model brings marketers into the room, and why quality has replaced quantity as the currency of events.

The Rebooting is a media partner of Possible this year. Hope to see you in Miami Beach from April 27-29.

Chapters:

• 00:00 TRB at Possible - Miami Beach

• 00:55 Welcome

• 02:04 Launching DMEXCO

• 04:43 Trade Show Culture Shift

• 06:20 Going Global With DMEXCO

• 09:07 DMEXCO Booth Spectacle

• 10:45 Leaving DMEXCO

• 12:02 Why Possible Exists

• 12:40 Quality Over Quantity

• 15:42 Miami Beach Space

• 19:03 Inside Possible Experience

• 20:35 Hosted Buyer Model

• 22:25 Hosted Meetings Perks

• 23:32 Marketers as Gold Dust

• 24:56 CMO Lab Safe Space

• 26:37 Miami Venue Buyout

• 29:47 Quality Over Scale

• 32:34 Publishers Doing Events

• 38:39 Curated Hosting Philosophy

• 40:13 Festival Energy and Purpose

• 41:42 Proving Sponsor ROI

• 45:32 Too Many Copycats