What exactly is a Raccoon Author, and what does that have to do with author branding?

In this episode of The Raccoon Author’s Self-Publishing Diary, I’m reintroducing myself, talking about how I think about branding as an indie author, and why the raccoon has somehow become part of mine.

I’m also sharing where the raccoon idea came from, how it connects to the way I write and work, and why branding doesn’t have to mean squeezing yourself into one tiny, perfectly polished box.

Plus: my Gallup Strengths, Achiever energy, multiple pen names, too many projects, manuscript bloopers, dictation, an Instagram Reel that got 145 views and no love, and ten dictated chapters in one weekend.

Basically: author branding, creative chaos, self-publishing, and a lot of raccoon energy.

Links & things I mentioned

• Support The Raccoon Author on Patreon — including the Raccoon Author tier and the Emotional Support Crew.
• Preorder Cancer Is Not My Brand — the nonfiction book I’m currently revising and, appropriately enough, the book that got me thinking even more about branding, identity, and what we choose to be known for.
• I’ve learned a LOT from Becca Syme and the Better-Faster Academy. You can find Becca Syme’s Patreon here.
• I also backed Claire Taylor’s Writing Iconic Relationships Kickstarter — because apparently the Learner/Input part of my raccoon brain still wants more things to learn and I really liked her writing iconic characters book. Plus I write romance and that iconic relationships bit speaks to me...
• The Raccoon Author⁠ — the home for my slightly chaotic, very curious self-publishing diary.