In legal marketing, tech is no longer just a support function—it’s the engine driving personalization, growth, and smarter strategy. 

In the latest episode of The Pursuit Desk, Jason Noble sits down with Kelly Sweeney, Senior Manager of Marketing Technology, for a wide-ranging conversation on the evolution of legal martech, the rise of AI, and why clean data still rules.

Kelly shares her journey from early days as a data steward to leading major CRM and DealCloud implementations—and the mindset shift it takes to move from back-office tech tostrategic enabler.