On this episode of The Program, Woj is joined by BYU Head of Personnel Justin Young. Young walks us through "The Perfect Storm": a combination of NBA-level player development, the transition to the Big 12, and a high-functioning NIL landscape that has allowed BYU to go shoulder-to-shoulder with the blue bloods of the sport.

• The Kevin Young Effect: Why a top NBA assistant chose the college game and how his "intellectual relationship" with elite players like AJ Dybantsa changed the recruiting trail.

• The Business of Winning: How BYU’s leadership and donor community scaled their resources to compete with the likes of Duke and Kansas.

• The International Market: Calibrating talent evaluation in Europe and the challenges of identifying "archetypes" in leagues across the globe.

• NIL & The "Ego" Factor: Why the new era of college sports allows donors to feel like NBA owners—and whether or not it’s sustainable..

We’ll see you next week for episode twelve of The Program.

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