I call dealership after dealership trying to lock down a 2027 Kia Telluride and run into everything from $10K markups to ridiculous add-on menus and mid-call hang-ups. What starts as “we’re firm at MSRP” quickly turns into competition-driven price drops once real offers hit the table. This episode breaks down how dealers test the market, how to push back, and how I ultimately gets $2,000 off a brand new Telluride by forcing them to compete.