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Episode Description
Ever noticed your Amazon sales dropping and immediately blamed your ads? We all do it! In this episode, Michael and Campaign Manager Olena reveal a massive secret about what is really killing your sales.
It turns out you do not have to be completely out of stock to lose money. Just having a lower inventory drops your conversion rate and your sales velocity. Olena actually brought the receipts for this one. She stacked daily Business Reports and Inventory Ledgers to prove this crazy theory with hard data.
When she looked at the numbers, she found something wild. One client could never break $9,600 a day in sales with low stock. But they always hit over $10,000 when fully stocked. Why does this happen? It is all about the Amazon algorithm and delivery times. When your stock is low, it does not go down equally everywhere. This means longer delivery times in certain states, which hurts your regional conversions.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
01:41 - Creating the FBA report
02:29 - Why everyone blames PPC
03:38 - How to pull the data
05:40 - The low stock impact
06:37 - High vs. low inventory zones
07:47 - Regional delivery and conversion rates
08:24 - The $10k sales case
09:23 - Testing the second account
12:11 - Results from the second account
14:51 - Running the analysis
15:43 - Looking beyond PPC
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Our guest today is Olena Shmaiun, Campaign Manager at Ad Badger
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Olena Shmaiun
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno