Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.

Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind.

Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch.

We’ll see you in The PPC Den!

🦡 Highlights ​​ 

• 00:00 - Intro 

• 01:38 - Why bulk files still rule

• 02:40 - Ignoring Amazon's official guide 

• 07:50 - Campaign structure & naming 

• 13:00 - Bulk sheets 101 

• 18:09 - Auto campaign starter kit 

• 28:33 - Manual campaign setup 

• 30:05 - Saving time with SOPs 

• 36:50 - Quality control 

• 38:21 - Outro 

🦡 Resources & Links

• Want to follow along? Grab the free starter kit we talked about right here.

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Our guest today is Anton Kimfors, CEO at SellWave 

• How to Audit Amazon PPC Campaigns Using Bulk Files and Pivot Tables

• Why and How to Use New Bulk Sheet Features in Amazon Ads

• 3 Bulk File Myths, Debunked

• 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Anton Kimfors

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno