Branding in sports and business

In episode 1 of The Porsche Podcast we talk about brands. Some of them we even take for granted in our use of language. If you search for something on the Internet, you "Google" – and the top model of a product range is often described as “the Porsche” of its class. How does this happen? What makes for successful branding?

Our guests: Maria Sharapova, entrepreneur and exceptional tennis player, and Detlev von Platen, member of the Executive Board Sales and Marketing at Porsche.

You can find more information about the podcast in the Porsche Newsroom at: newsroom.porsche.com/en/podcasts.html

Do you have any questions or suggestions for the Porsche Podcast? Then write to us at: podcast@porsche.de.

Legal notice: newsroom.porsche.com/en/legal-notice.html