The Podcaster's Guide to a Visible Voice

·E112

Why Video is More Challenging for Podcasts

April 6
25 mins

Episode Description

As a woman, should you consider adding video to your show? Video podcasting is on the rise. The trend is being driven by huge celebrity players and, most recently, Apple Podcasts, who released HLS video support in late March 2026. And while there are benefits to this evolution, there's also a lot to unpack if you're considering adding video to your show.

In this episode, Mary shares a deeply personal take on this shift, interspersed with her podcasting expertise. There are two sides to every coin: video raises the barrier to entry beyond simple audio recording, and it provides an improved experience to people who are hard of hearing. Video gives you the opportunity to show and tell, and it requires a lot more work to edit. Most significantly, podcasting's visual evolution heaps the same unfair standards on women that the film and television industry has for generations.

Unpack the heavy demand of video, as a woman in podcasting:

  • Exploring the gender bias that has always plagued women in media;
  • How adding video to your podcast will affect you, mentally and physically;
  • The high-tech requirements of adding a video component;
  • The reality of how video could help your show.

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