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In this episode of The Pinnacle Perspective... we cover the expanded Gift Card redemption capabilities inside Pinnacle AI CRM. Businesses can now apply a customer’s Gift Card balance when collecting payments directly, not just through customer-facing checkouts. This update supports more payment scenarios, including orders, invoices, subscriptions, and direct charges, giving teams greater flexibility during the payment process. Pinnacle AI CRM validates the Gift Card code, applies the available balance, and clearly records how much was redeemed, while also updating the remaining Gift Card balance automatically. For businesses, marketers, and agencies, this creates a more consistent checkout experience, improves payment visibility, and makes it easier to accept Gift Cards across more customer interactions.
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