The store already knows how much you are willing to pay. They are just waiting for the right moment to charge you that exact amount.

👉 Join Andrew's FREE Masterclass The Portfolio Pyramid: https://event.webinarjam.com/q05p7/register/o37wxuz?webinar_id=22

What You'll Learn in This Episode

• What surveillance pricing is and why it is already happening to you at over 250 companies
• The JetBlue confession that accidentally blew the lid off the entire industry
• How Walmart's new digital shelf tags could change your grocery price while you are standing in the aisle
• Why you and the person next to you are probably paying different prices for the exact same thing
• The three types of data companies collect to figure out the maximum you will pay
• Three practical things you can do right now to avoid being quietly overcharged
• Why lower income shoppers often end up paying the most and what needs to change

Start Here

Join the community built to help you master your money, stay accountable, and reach financial freedom.

👉 Try Master Money Academy FREE for 7 days today!

https://mastermoney.co/join/

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https://event.webinarjam.com/q05p7/register/0o8z9io?webinar_id=21

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Partner Deals

• Indeed → Get a $75 sponsored job credit http://Indeed.com/personalfinance
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Tool/s Mentioned

• CamelCamelCamel https://de.camelcamelcamel.com/
• Keepa https://keepa.com/#!language/1
• DuckDuckGo https://duckduckgo.com/

Book/s Mentioned

• Gouged: The End of a Fair Price and What That Means for Your Wallet (Releases September 29, 2026)
• Publisher: Penguin Viking
• Pre-order: Amazon, local bookstores, or direct from Penguin Viking
• https://www.penguinrandomhouse.com/books/778487/gouged-by-lindsay-owens/

Watch Next

• 12 Financial Rules of Thumb That Let You Spend More on What You Love https://youtu.be/36HG6VHnA08
• How to RETIRE BY 30! (With Cody Berman) https://youtu.be/ffKv6M69SRI
• How to Manage Your Money (and Still Enjoy Life) https://youtu.be/BWocw8B-xnY
• The Housing Market Is Rigged (Here's How to Beat It) With David Sidoni https://youtu.be/ccXY6vTNJu0
• Focus on THIS in Retirement (Everything Else is Noise) https://youtu.be/afrCCLz4aJ4

Connect with Lindsay Owens

Personal Accounts

• X: https://twitter.com/owenslindsay1
• LinkedIn: https://www.linkedin.com/in/lindsay-a-owens-phd-3737032/

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Organization (Groundwork Collaborative)

• Website: https://groundworkcollaborative.org
• Lindsay's Bio Page: https://groundworkcollaborative.org/person/lindsay-owens/
• X: @Groundwork
• LinkedIn: https://www.linkedin.com/company/groundwork-collaborative

• 
  

Connect with Andrew

• Instagram → https://instagram.com/mastermoneyco
• Website → https://mastermoney.co
• TikTok → https://tiktok.com/@mastermoneyco
• X → https://x.com/mastermoneyco
• LinkedIn → https://www.linkedin.com/in/andrew-giancola-45027b340
• YouTube → https://www.youtube.com/@mastermoneyco/

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Question for you:

Have you ever noticed a price change on something you were about to buy, or realized someone else got a better deal on the exact same thing? Drop your story in the comments below.

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