The Paycast Network

·S1 E47

Slashed Churn to 1%: Card-Linked Loyalty with Brian Booth (Enroll & Pay)

August 13
35 mins

Episode Description

In this episode of The Paycast Network, we sit down with Brian Booth, Founder & CEO of Enroll & Pay, to explore the power of card-linked loyalty in the payments and fintech space.

Discover how turning standard credit card transactions into frictionless loyalty experiences helps local merchants drive repeat business, gather invaluable customer data, and help ISOs drop merchant churn from 25% down to just 1%. Brian shares the journey of Enroll & Pay from early hardware prototypes to embedded POS software, and explains how AI and transaction data are reshaping customer retention.

Key Takeaways:

  • Card-Linked Loyalty Explained: How Enroll & Pay turns Visa, Mastercard, and Amex cards into instant loyalty cards right at the payment terminal.

  • Evolution of POS Software: Moving from bulky standalone tablets to seamless DejaVoo P-Line hardware integration.

  • Why "Retention is the New Revenue": Why ISOs need value-added services beyond price competition to secure long-term merchant relationships.

  • Cutting Churn to 1%: How embedded loyalty software creates long-term value for merchants and increases portfolio stability.

  • AI & Small Business Data: How everyday SMBs can leverage customer transaction insights to build high-converting automated campaigns.

    Episode Timestamps:

  • 00:00 – Welcome to The Paycast Network

  • 00:48 – Loyalty Trivia: Green Stamps to Modern Clubcards

  • 02:00 – What is Enroll & Pay?

  • 03:22 – Hardware Evolution: Tablets to Embedded POS Integration

  • 06:00 – Differentiating Your Offering in a Commodity Market

  • 07:45 – "Retention is the New Revenue" & Slashing Churn

  • 10:15 – Real-World Success Stories Across Unconventional Industries

  • 12:00 – Unlocking the Power of AI and Customer Data for SMBs

  • 14:50 – How ISOs Can Partner with Enroll & Pay

    Connect & Resources:

  • Enroll & Pay: https://enrollandpay.com

  • Connect with Brian Booth on LinkedIn: Brian Booth

  • ISO Contact: Email Dana Dahms at dana@enrollandpay.com

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