In this episode of our Paycast Network series live from Chicago, Stephen McIver and Johnathon Kiriakos from Loyalty Merchant Rewards (LMR) join us to discuss how ISOs and sales agents can break free from the traditional credit card processing rate race to the bottom.

Stephen and John explain how offering volume based merchant rewards flips the script on standard cash discounting and margin cutting. By earning points directly through their processing volume, merchants can redeem rewards for Disneyland trips, Pebble Beach golf getaways, iPhones, and gift cards, turning merchant processing into a perk instead of a cost. Plus, stick around to hear John take on our famous Sell the Duck sales challenge.

In this episode, we cover:

• Why credit card processing fee cutting has become a race to the bottom.

• How Loyalty Merchant Rewards lets ISOs offer real value through point programs.

• How merchants earn points toward Disneyland trips, golf getaways, and tech.

• Winning cash discount accounts by pitching rewards instead of lower rates.

• The Sell the Duck sales pitch challenge with Johnathon Kyriakos.

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