In this episode of our Paycast Network series live from Chicago, we sit down with Ben and Jordan from Greta Point of Sale to discuss how specialized vertical software is replacing standard payment processing in niche markets.

Ben and Jordan break down how Greta POS serves grocery stores, meat markets, delis, and bakeries by going far beyond basic payment acceptance. They explain the upcoming FSMA 204 food traceability regulations, USDA certified scale integration, and how automated digital shelf tags save store owners massive labor costs. Plus, stick around to hear Ben attempt our famous Sell the Duck sales challenge.

In this episode, we cover:

• Why the payments industry is shifting toward deep vertical specialization.

• FSMA 204 regulations and food traceability requirements for food merchants.

• How integrated scales and digital shelf tags automate pricing across physical stores.

• Eliminating labor inefficiencies in retail grocery environments.

• The Sell the Duck sales pitch challenge.

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